Three Ways NFTs Can Boost Corporate Events

Over the course of the past year, NFTs have seen a meteoric rise in popularity. Large corporations such as Adidas, Nike, McDonald’s, Coca-Cola, and Prada are making significant investments in the process of incorporating non-traditional marketing tactics into their conventional commercial marketing strategy.

This is a significant step toward widespread adoption because ordinary customers will now have access to blockchain NFTs provided by their preferred brands.

These kinds of interactions can promote more interesting and engaging engagements with customers across both physical and digital channels. This is a very exciting opportunity for companies to interact with a new generation of customers, and it’s something that they should definitely take advantage of.

In addition, NFTs have made their way into the event marketing world. Since 2019, large conferences such as Consensus have provided guests with NFT presents as part of the event experience. The attendees of the conference are provided with a unique email link by which they can claim their NFTs, and they are free to do so at any moment during or after the conference.

In more recent years, the Academy Awards have begun giving non-fiction books (NFTs) as prizes to the victors of its competition. In order to generate one-of-a-kind artwork for their NFT trophies, the Academy Awards collaborated with the NFT marketplace Rarible.

The adoption rate of new event technologies by event organizers is expected to increase, which will lead to an increase in the number of events powered by NFT.

Incorporating NFTs into one’s own events is another way for businesses to capitalize on the benefits offered by these contests. The following are three ways in which NFTs can give a boost to business events:

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1. Non-Fungible Tokens (NFTs) as Tickets Non-fungible tokens, also known as NFT tickets, access passes that are stored on the blockchain. They provide access to live events as well as virtual ones.
2. The use of NFTs as prizes: The use of NFTs as rewards refers to the provision of special blockchain-based rewards to event attendees in exchange for the successful achievement of an aim.
3. Non-fungible tokens as mementos are digital non-fungible tokens that guests of an event can retain with them forever.

Over the course of the past few years, there have been a great number of NFT event experiences that have acquired traction. For instance, the United States of America played host to Gary Vee’s VeeCon in the month of May 2022. The conference broke new ground by becoming the very first large-scale event to sell tickets solely through non-traditional ticket outlets (NFTs).

The general public was not able to acquire tickets for the event, so the only people who were able to attend were the owners of Veefriend NFTs.

Canada has also hosted several unique NFT event experiences. The Toronto Raptors introduced their very own NFT collection in 2021, which was given the name 6ix Keys.

The owners of these digital artworks were given access to a variety of unique perks, including rare souvenirs signed by the artist, VIP events, and more. The collection included a wide variety of NFTs of varying rarities, each of which conferred a unique set of benefits to its owner.

The Vancouver Bar Crawl is yet another company that dominates the NFT event space in Canada. NFT souvenirs have been effectively included in the event, which has recently been ranked as the top bar crawl in all of Canada. In addition to this, it stated that it will be working together with sound artist Droktr to develop more one-of-a-kind NFT sound experiences.

When properly implemented into event marketing, NFTs are capable of delivering a plethora of benefits.

In the not-too-distant future, NFTs may be utilized as event tickets to not only provide guests with exclusive benefits but also with keepsakes to take home with them.

These kinds of experiences are only getting started but have a lot of promise, and I hope that the widespread use of NFTs will make it possible to participate in more NFT event experiences.

These kinds of experiences will be able to be included in the marketing strategies of companies, allowing them to attract a younger generation of customers.

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