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Launch of Lamborghini’s Epic Road Trip NFT Collection
On August 8, 2022, “The Epic Road Trip,” the first episode of Automobili Lamborghini’s freshly curated NFT series, is slated for publication. Together with NFT PRO and INVNT.ATOM, the episode will be made.
The world’s largest manufacturer of super sports cars, Lamborghini, is about to launch an explosive new NFT series that will last for eight months. This comes after two successful NFT drops that came before it.
Each NFT has a number of helpful features, and the accompanying animation lasts for between 30 and 40 seconds. The “Epic Road Trip” will require collector participation until the project is completed in March 2023.
Automobili Lamborghini has always led from the front, as stated by Christian Mastro, the company’s marketing director: “Since 1963, the year it was founded, Automobili Lamborghini has demonstrated this with its super sports cars that continue to be the protagonists in the dreams of children and adults throughout the world.” In 1963, Automobili Lamborghini was founded. NFTs are the creative, unconventional, and exclusive concept that are leading the way for a new form of expression for the younger generations. “The dream has organically evolved into the natural translation of entering the virtual world of current collecting with NFTs.
The most recent Lamborghini NFT trip will include four NFT drops that happen over the course of four consecutive days on www.nft.lmborghini.com beginning on Monday, August 8.
The open edition “Base NFT” drops will happen throughout the course of the first three days of the event, while the “Rare NFT,” of which only 63 copies are known to exist, will drop on day four.
The price differential between the three open edition NFTs ($196.30 each) and the rare NFT ($1,963) is meant to honor the year Lamborghini was established, 1963.
Be aware that for the next eight months, this pattern will be repeated once per month, with each drop featuring a 24-hour sale. As a result, collectors will have the option to purchase puzzle pieces as they go.
Before the campaign’s end, participants who have accumulated all of the monthly NFTs are eligible to receive a special NFT. This holds true whether they have acquired the limited edition in addition to the three standard NFTs or the three regular NFTs alone.
According to Christian Ferri, CEO of NFT PROTM, Lamborghini’s launch partner and an authority on Web3 consumer engagement, “Lamborghini devotees and cryptocurrency lovers will be thrilled by this next set of drops that culminate in a very unique reveal next March.” Ferri is an authority on Web3 customer engagement. It brings us great pleasure to be able to work with Lamborghini by making this exclusive NFT collection available.
Regarding the usefulness of the NFTs, Lamborghini, NFT PRO, and INVNT will provide all collectors first access to any upcoming drops.
ATOM also has access to a Discord channel that the three partners share that is invite-only.
Additionally, gamers that gather every single open and uncommon NFT will have access to extra features, one of which is a special NFT award.
For Lamborghini’s most recent curated collection, INVNT was in responsible of all facets of the creative process, including strategy, design, content, and marketing communications.
The ATOM section of INVNT GROUP serves as the organization’s global digital innovation division.
According to Scott Cullather, President and Chief Executive Officer of INVNT GROUP, “our previous collaboration with Lamborghini – auctioning off a 1:1 NFT attached to the final physical Aventador Coupé super sportscar – was a testament to how impactful storytelling at the digital frontier cultivates community and consumer engagement.” It is a privilege for us to strengthen our partnership with Lamborghini and to work in tandem with NFT PRO to pay homage to the company’s creative history and 1963 inception.
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