HUGO, NFT Fashion Debut Features Imaginary Models

The world’s biggest fashion brand, “HUGO,” is teaming up with a top Web3 company, “Imaginary Ones,” to launch an exclusive NFT collection. It’s also HUGO’s first big move into the NFT space, and it will give users a 360-degree view of the metaverse. So, what can we look forward to with HUGO X Imaginary Ones? Imaginary Ones released its NFT collection with more than 8,888 fully animated 3-D characters in April. They wanted to spread happiness, creativity, and love through the project. Let’s look at how HUGO and Imaginary Ones want to work together in Web3.

What are the HUGO and Imaginary One’s Fashion NFT Collection?

HUGO and Imaginary Ones will release “Embrace Your Emotions,” an NFT collection of 1,001 3D animations, in November (EYE). Surprisingly, they want to get people to feel what they feel. Also, they want to stress that all feelings, good and bad, are valid in order to improve mental health and well-being as a whole. Even though the collection hasn’t come out yet, people are already very excited about it. So, if you want to use the NFT collection, you must first join the allowlist, which means you have to do a small task. 500 of the 1000 spots on the allowlist are given to people who buy an exclusive phygital t-shirt. The other 500 slots, on the other hand, go to people who already own Imaginary Ones or who entered a giveaway. There are only 500 of these QR code T-shirts for sale. With the QR code, users can also use a Snapchat Lens to enjoy special augmented reality effects.

Not only that, but six of the 1,001 NFT characters have special qualities, and five of them will show everyday emotions. Some of these are happiness, sadness, fear, anger, and love. Another important point is that the next NFT project will help a good cause on October 10, which is World Mental Health Day. The brands plan to give Youth Aware of Mental Health all of the money made from the auction of a sixth character that shows all five emotions (YAM).

Find out more about how HUGO and Imaginary Ones have worked together.

HUGO’s Senior VP of Global Marketing and Brand Communications, Miah Sullivan, said that the company is happy to work with Imaginary Ones. Not just to learn more about the realm of the metaverse, but also to spread a message of self-acceptance all around the world. Clement Chia, the co-founder of Imaginary One, agreed with this. He was excited that Imaginary Ones was the first NFT project from Asia to partner with a global fashion brand.For the partnership, every HUGO x Imaginary Ones NFT holder will get a “golden ticket” for a 10% discount at HUGO’s online store. Also, they will be able to use the staking ecosystem of Imaginary Ones. They can get HUGO x IO merchandise, experiences, and content if they stake. HUGO and Imaginary Ones’ relationship is likely to get stronger over time in a number of ways. So that their collection is worth more to the people who have it. On the discord channel, you can also find out about changes to the NFT collection.

WHAT IS HUGO?

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HUGO is a fashion brand with stores all over the world. It is similar to the well-known HUGO BOSS brand, which was started in 1924. HUGO wants its customers to dress in a way that shows who they are and how they feel. HUGO also makes clothes for leaders to encourage uniqueness and “boundless styling.” HUGO is one of the few top fashion brands that has moved into the Web3 space. In fact, HUGO announced its entry into the NFT space just a few days after the Balmain NFT membership club showed up for Paris fashion week.

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