BMW and Porsche have lately increased their Web3 investments, while Baby Shark is experimenting with blockchain games for children.
Porsche will provide 7,500 NFTs for usage in a “virtual world.”
Porsche, the German luxury automobile manufacturer, has indicated that it will greatly increase its Web3 efforts following the announcement of a planned nonfungible token (NFT) project consisting of 7,500 customized tokenized vehicles.
Porsche said on November 29 that the NFTs will be available in January, with consumers able to modify numerous aspects of the car’s performance and appearance.
Patrick Vogel, a designer, and 3D artist created the NFT art, which revolves around the legendary Porsche 911 model.
Notably, these virtual objects will be created using Epic Games’ Unreal Engine 5, implying that gaming integrations are in the works.
On Nov. 30, the business gave a first peek into the project during the Art Basel convention in Miami. While no specifics have been provided, the business has stated that owners will be able to operate the automobiles in the “virtual world,” which most likely refers to some form of the metaverse.
More broadly, Porsche indicated that it intends to greatly increase its exposure to Web3 in the future, adding in the announcement:
“Digital art is only one component of Porsche’s Web3 approach.” The sports car maker is working to incorporate blockchain technology’s promise into existing and future procedures and solutions.
Porsche previously collaborated on the release of soccer-themed NFT memorabilia in June 2021 as part of an initiative called Fanzone, but it now looks to be taking the tokenization of its vehicles more seriously.
BMW will get Web3 trademarks.
Speaking of German luxury automakers, BMW has apparently registered to trademark its emblem in connection with a variety of Web3 products and services.
The move was noted by USPTO licensed trademark attorney Mike Kondoudis, who routinely provides news about large corporations’ Web3 trademark applications in the United States.
BMW stated that its mark will be used on collectibles such as virtual clothes, footwear, hats, and vehicles, as well as downloadable virtual products such as online environments and games.
Web3 arc of Baby Shark
Pinkfong’s immensely successful children’s song/music video Baby Shark is planned to be tokenized as part of a family-focused blockchain game.
Pinkfong is said to have signed a licensing deal with Toekenz Collectibles to manufacture and distribute Baby Shark figures in a child-safe digital environment.
Toekenz Collectibles is an NFT platform aimed at children aged 12 and younger, and the game’s goal is to teach children aged five to nine “about the trading economy of digital collectibles.”
The children will also be able to personalize the NFT art and even participate in a Tokenz DAO where they will be able to “exercise democratic decision-making.”
Pinkfong’s foray into NFTs is not her first. It was previously reported that the South Korean-based company released a limited edition series of Baby Shark NFTs in December of last year.
Deadmau5 is launching a music metaverse.
A Web3 firm co-founded by well-known crypto-friendly DJ Deadmau5 (Joel Zimmerman) is preparing to launch a music and gaming-focused metaverse platform.
Pixelynx, which was announced during the Art Basel event on November 29, revealed that the Polygon-based platform will begin this week, with an augmented reality (AR) scavenger hunt set in Miami Beach.
Inder Phull, the company’s CEO and co-founder described the augmented reality scavenger hunt as a “Rock Band meets Pokémon Go event,” in which virtual game aspects are combined with real-world places on maps via smart devices.
Users who own Deadmau5’s Droplet NFTs will have first access to Pixelynx’s metaverse, which aims to deliver a variety of virtual experiences for fans of specific musicians and artists.
More Interesting Information
At the end of November, NFTs representing the continuing protests in China against the country’s strict zero-tolerance COVID-19 policy made their way to the NFT marketplace OpenSea.
Uniswap, a decentralized exchange (DEX), announced on November 30 that users can now trade NFTs on its native protocol. Initially, the function will display NFT collections for sale on OpenSea, X2Y2, LooksRare, Sudoswap, Larva Labs, X2Y2, Foundation, NFT20, and NFTX platforms.
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